All Virginians orient to the James River – America’s Founding River. From the headwaters of the Cowpasture and Jackson Rivers in Iron Gate to the urban whitewater at the Falls of Richmond and on to the tidal river that feeds the Chesapeake Bay, the James River is Central-Virginia’s centerpiece and focal point.

On July 11th, 2009, many volunteers will take part in the Second Annual James River Runoff Rundown as a benefit for the James River Association, a Richmond-based non-profit conservation organization whose mission is to safeguard the James River from the headwaters to the Bay.

The idea of the Rundown is simple — river enthusiasts from across the Commonwealth will paddle, boat, tube, sail or otherwise cover small sections of the James River such that, taken in concert, the entire length of the James River – all 340-miles – will be traversed in one day. As part of their Rundown, River Runners may observe water quality, view wildlife, and simply enjoy the river. Moreover, friends and family can show support for the JRA and individual Runners by pledging support at the Runoff Rundown website (www.runoffrundown.org).

Whether your contribution is a lazy two-mile float at Scottsville, an intense whitewater kayak through downtown Richmond, a fishing trip with your friends in a skiff below the Enon bridge or a sunset cruise to the Chesapeake Bay, everyone is encouraged to participate in the 2009 JRA Runoff Rundown.

Participation in the Runoff Rundown is as easy as 1-2-3!

1. Research the River Map to select your river section and design your Rundown.

2. Complete the form to register your Rundown and solicit sponsors for your efforts.

3. Join the many who will be celebrating the James River on July 11!

To read more about the event, learn how to become a River Runner, sponsor an individual River Runner or become an Event Sponsor, please visit www.runoffrundown.org.