Children’s Temporary Tattoos Scannable by Smart Phones

 Sparks, MD – A lost child is a parent's worst nightmare, whether in a crowd at the mall or on vacation far from home.  Statistics show that 90% of parents will unfortunately experience this scenario.

This coming summer, America's leading child safety identification product, SafetyTats® "The Tat That Brings Kids Back®, is employing cutting-edge smart phone technology and integrated QR codes to their award-winning temporary tattoos.

SafetyTat™ brand tattoos are temporary tattoos that do the talking for a lost child.  The easy-to-read tattoo is placed on a child's hand or arm and reads, "If lost, please call" or "EMERGENCY CONTACT" and displays a parent's mobile phone number.

Now with new customized Quick Response (QR) Codes, the tattoos include additional scannable information to further help a lost child.

QR Codes are a two-dimensional barcode readable by smart phones with a camera. In 2011, 142 million smart phones are estimated to be in use in the United States.

At SafetyTat.com, parents can select a SafetyTat tattoo with an optional QR code to include such information as multiple phone numbers, emergency medical and allergy information, and special instructions that may comfort the child if he or she becomes accidentally separated from a parent or caregiver.

The SafetyTat QR Codes include customer-specific data – up to 250 characters of information – that can be decoded at high speeds using a smart phone.

 "I created SafetyTat tattoos specifically for kids who may not be mature enough to give their phone number, but know they can seek a responsible adult – such as another mom, a police officer, store clerk, etc. – if they are lost," said inventor Michele Welsh.  "Adding QR technology to our Tats allows us to provide one more layer of critical data to help keep kids safe.

Made with proprietary Tateck® tattoo materials, SafetyTat offers stylish designs and kid-friendly colors to ensure a child will want to wear them.  Easy to apply, the peel-and-stick tattoos cannot be readily removed, peeled or smeared, are waterproof and will last up to two weeks on the skin.

www.safetytats.com